Market Research/Database Marketing Manager |
| Aug. 17, 2010 - Sep. 17, 2010 |
| Location: | Winston Salem, NC |
| Salary Range: | $55,000 - $75,000 |
| Exempt/Non-Exempt: | Exempt |
| Benefits: | Full Time Benefits Available (medical & dental insurance, 401k, life insurance, paid vacation & sick time) |
| Type: | Full Time |
| Branch: | Marketing (Winston-Salem NC) |
| Description: | Manages market research and database marketing functions to provide relevant information regarding revenue potential, market conditions, demographics, competitive competencies and products. |
| Duties: | * Implements and manages the Bank's market research program and database marketing efforts.
* Analyzes revenue, product, geographic, demographic and consumer trends and data
* Analyzes data related to segmentation, profitability and transactions and provide that data to assist with more targeted marketing campaigns
* Participates in the de novo branch site selection process
* Tracks ROI for marketing investments and expenditures |
| Qualifications: | * Bachelor's degree in related field
* Five years of experience in database management and/or market research (experience in a financial institution preferred but not required)
* Demonstrated analytical abilities and understanding of data gathering and research techniques
* Demonstrated proficiency in database "mining" and query writing
* Strong verbal and written communication skills
* Demonstrated proficiency in marketing principles
* Ability to travel, as needed |
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